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The platform

Every module, documented.

Modules are the building blocks every AppBO build is assembled from. Each one is written out on its own page: what it is, everything you can configure, how to set it up, where it sits inside a larger system, and the limits worth knowing before you commit to it.

AI Studio

The workspace where AI agents, prompts, knowledge and guardrails are authored and tested before they go live on any channel.

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Conversation AI Agent

The agent that answers chat, SMS, email and social DMs with the full contact record in context.

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Voice AI Agent

An AI agent that answers and places phone calls, qualifies the caller, and books into a live calendar.

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AI Actions Inside Workflows

Dropping an AI step into an automation to classify, summarize, extract or draft mid-flow, then branching on the result.

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AI Knowledge Base and Training

Feeding the agent your services, policies, hours and FAQs so it answers correctly instead of guessing.

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AI Review Replies

Drafted responses to public reviews, held for approval or sent automatically on rules you set by star rating.

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AI Content Assistant

Generating email, SMS, landing page and social copy directly inside the editors, with the build's own context available.

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Workflows and Automation Builder

The visual trigger, condition and action engine that every other module in the platform hangs off.

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Campaigns

Multi-step outbound programs across email and SMS, with scheduling, audience rules and goals that stop the sequence.

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Contacts, Smart Lists and Segments

The contact record, its custom fields and tags, and the saved segments you actually act on.

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Opportunities and Pipelines

Deal stages, values and the automation rules that move cards without anyone remembering to update them.

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Tasks, Notes and Manual Actions

The human steps a workflow can queue, assign and chase, and the record of what was said and decided.

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Calendars and Scheduling

The booking engine: service, round-robin, class, collective and group calendars with availability rules, buffers and limits.

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Unified Conversations Inbox

Every channel for a contact in one thread, with assignment, snoozing, internal notes and saved replies.

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Phone System and Call Routing

Numbers, ring groups, IVR menus, whisper and recording, voicemail and missed-call capture, all logged against the contact.

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SMS and MMS Messaging

Two-way texting from account numbers, bulk sends, media messages, link tracking and opt-out handling.

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Email Builder and Broadcasts

Drag-and-drop templates, one-off broadcasts to lists and segments, sending-domain setup and per-send analytics.

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Social Media Planner

A shared calendar that drafts, queues and publishes posts across connected social channels, with approvals and reuse.

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Ad Campaign Manager

Connect ad accounts so spend, leads and conversions land against the same contacts the rest of the build works on.

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Sites & content

Funnel and Website Builder

Landing pages, multi-step funnels, order forms and full websites built from the same page editor and hosted on the client's domain.

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Sites & content

Blogs

Native blog publishing on the client's own domain, with categories, authors, scheduling and per-post SEO fields.

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Sites & content

Forms and Surveys

Conditional forms and scored surveys that write to contact fields and route, tag and notify on submission.

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Sites & content

Memberships and Courses

Gated content and course delivery with categories, lessons, drip scheduling, offers and student progress tracking.

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Sites & content

Client Portal and Communities

A logged-in space for clients and members: their documents, bookings, courses, invoices and group discussion.

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Not sure which modules you need?

Bring us how your business runs today and we will map it to the modules that matter, in the order they should be turned on.